We love to share what we know and what we've learned about content marketing and social media, so when the Head of Content Strategy at Wilmington Group invited us to present to corporate and legal publishers, Ark Group and Solicitors Journal, about social media practice, we were thrilled.
The Brief
We were invited to talk to Ark and SJ about the general principles of social media in advance of strategic development. Some key questions to address were:
On Twitter, how do you get people to follow you, engage and retweet?
On LinkedIn, how can you make the most of your profile, and when should you join groups and comment?
How can you use Twitter and LinkedIn to drive more traffic to your website.
The Basics
Kate, our marketing expert, provided social media training to Ark Group, delivering a comprehensive presentation to give Ark all the info they needed to boost their Twitter and LinkedIn presence:
mechanics
style
strategies
planning
community interaction.
Follow Ark and SJ on Twitter:
The Best Bits
The response to our social media training from the team at Ark and SJ was overwhelming, with many staff members providing positive feedback and jumping straight into our social suggestions.
We're looking forward to working with Ark, and other organisations, to get the most out of their social media.
If you'd like to talk to us about your social media strategy, we'd love to help. Give us a call or drop us a line anytime. Contact us.
“I have worked with Kate several times, and cannot recommend her highly enough. Each and every time I have worked with her, she has brought her boundless energy and enthusiasm, expert knowledge, and commitment to the job. Her copywriting skills are exemplary — she can make even the dullest subjects sound exciting and fun! — and the recent social media training she did for my team was a huge success”
