We put the "spark" in Ark's e-mail marketing
Ark Group provides reliable information, practical advice and techniques, and industry expertise to the legal and corporate sectors through its specialist magazines, reports and events.
The brief
To support Ark Group's high quality publications with e-mail marketing copy aimed at increasing open and click-through rates (CTR), and ultimately drive conversion.
The basics
- Establishing tone of voice
- Writing benefits-led copy with a clear call to action
- Delivering creative, striking copy
- Formatting copy into HTML
The best bits
The client has provided feedback that not only has revenue increased significantly both in the UK and the US after using our copy, but also that the report authors love what we've written.
“Since using your copy we are actually now generating more revenue per email than we have ever done, which is just brilliant! Thanks so much for helping us out.”
