Antiaging Nutrition, part of the IAS Group, supplies a range of antiaging health and nutritional supplements.
The brief
To create a consistent and trustworthy source of information for over 100 nutritional products sold on the Antiaging Nutrition website.
The basics
- Content audit
- Competitor analysis
- Tone of voice
- Style guide
- Content strategy
The best bits
Identifying clear areas for development and strategy based on a comprehensive content audit and competitor analysis, which built the foundation for content structure and creation.
“What I value most about the Rocksalt team is the way they get under the skin of the projects I bring them. This translates into both useful insights at a strategic level, and excellent attention to detail in the copy itself.”
