Smiths going global
We helped advanced engineering company, Smiths Group, connect with their people around the globe with content for their monthly electronic magazine: Smiths e-xtract.
![POST_GEN_smiths.png](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1384532982842-9N2AJYUU6THE87X7SMB6/POST_GEN_smiths.png)
![POST_PROJ_smiths-extract.png](https://images.squarespace-cdn.com/content/v1/51c820dce4b096de8c4192e5/1384532989829-YF6VL5GA52TSCSQSTE5G/POST_PROJ_smiths-extract.png)
The brief
Connect and enage employees based around the world.
The basics
- Story generating
- E-magazine copywriting
- Copy clearance coordinating
The best bits
We created an engaging product that was able to connect thousands of employees.
“A lifesaving kidney transplant for Cindy Engelhardt of Smiths Medical, in Keene, US, was closer than she could have imagined thanks to the kindness of co-worker Lisa Huckins.”