When I recently entered a black hole ‘software upgrade’ with a progress bar stuck at halfway for endless hours, I had no option but to find productivity at the end of a pen nib, not a keyboard. Find out what happened next.
The allure of posting one update on a social channel that then transmits for you across all of your profiles is so very tempting. It’s easy and we’re all very busy people. But is it the right thing to do?
We all face writer's block at some stage. Rocksalt's Alex Stevenson shines a light on how to overcome it.
Sometimes you can make a very simple change to heading content to better highlight benefits to the audience, and motivate them to click, read, share, bookmark. Read these examples for some ideas on how this could work for you.
We were honoured to participate in Communicate Magazine's 2015 Corporate and Financial Awards, presenting two awards and providing copy for the winners supplement.
Striking a balance between professionalism and personality is one of the essential skills of effective copywriting: too much of the former and your content might be dry and uninspiring, too little, and you risk sounding flippant and unreliable. Here are some easy ways to liberate your inner voice and write like you mean it.
If you’ve got some juicy, informative content to share, I might want to read it. Help me out by making it as easy for me to read as possible.
Coming up with ideas for what to write about, or even how to approach a topic, is one of the great challenges that faces professional writers. That’s why it’s essential to have some strategies in the bank for when inspiration fails to strike.
People who read the interwebs are savvy and quick to see through you if you’re not being straightforward with what you’re saying. Don’t hesitate to bring it back to basics with open, honest and transparent communication.
While cliches can seem like an easy way to get your point across, overuse can make them the bane of creativity and reader interest. We all know that our writing shouldn’t be boring, so why would we want to use tired, old, or jargonised expressions?
We crafted new web copy for specialist furniture supplier, NHC Technology, helping the company stand out and build on its 50-year track record as a proud British manufacturer.
Often, we wrap up blog posts with a sign off sentence that best captures the point of the post. By moving this sign off to the top (with perhaps a little finessing), you could well be perfectly setting the scene to intrigue and motivate a reader.
International Antiaging Systems are one of our favourite clients, as the team always has something innovative for us to write about. Recently, we’ve been helping to research and write the copy across a range of health issues — from postnatal nutrition to brain-enhancing supplements.
If you want to convince people to become your customers, it helps if you know a bit about how they behave and what motivates them. Here are five facts about people that will help you communicate online.
At Rocksalt, we talk a lot about how we can connect what you write to your audience. Empathy plays a big role in that, but sometimes it’s not that easy. Find out how Paul thinks about his audience to build rapport and trust.
Paul Nolan: +44 (0) 7970 176031
“You guys did a really great job and we really enjoyed working with you. The process was slick and the copy was impressive.”
“Tonally perfect copy, speedy operation and enthusiastic support all make Rocksalt a real pleasure to work with.”
